Vacation rental business, Charleston
More direct bookings for a Charleston vacation rental
Seasonal tourism and heavy dependence on online travel agencies shaped this Charleston vacation rental campaign. Six months of work on destination and amenity searches, alongside direct-booking optimization, brought a 47% increase in direct bookings.
+47%
direct bookings
- Client
- Vacation rental business, Charleston
- Plan
- County Seat
- Campaign
- 6 months
Before the work
- Seasonal tourism affected demand.
- The business depended heavily on online travel agencies.
What was done
1. Destination and amenity searches
The County Seat campaign targeted 20 destination and amenity keywords.
2. Direct-booking optimization
The work included direct-booking optimization, giving the campaign a booking outcome to track alongside rankings.
What changed, in numbers
- 12 of 20 keywords on page one
- Direct bookings up 47% over six months
What it means for a South Carolina business
For a rental business, ranking is useful when it helps guests book. Keep direct bookings separate from bookings through travel platforms when judging search performance.
One campaign is not a forecast. Your market, your competitors and where your site starts set the pace, and no one can promise a ranking.
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See who outranks you, free
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