Free payback calculator
How many customers pay for each package?
Three of your own numbers, five packages side by side. Change any number and the table updates.
What is left after materials, labor and fees. Profit per customer: $180.
Your numbers stay in your browser; nothing is sent anywhere.
| Plan | Monthly fee | New customers to cover it | Leads a month |
|---|---|---|---|
| Corner Shop | $65 | 0.4 | 1.5 |
| Market Town | $125 | 0.7 | 2.8 |
| County Seat | $235 | 1.4 | 5.3 |
| Tri-County | $325 | 1.9 | 7.3 |
| Whole State | $575 | 3.2 | 12.8 |
One month only instead? Corner Shop at $75 is covered by 0.5 new customers in total; Whole State at $620 by 3.5.
A model of your own numbers, not a forecast. It leaves out repeat business and referrals (which make the math easier) and the months rankings take to build (which make it slower at first).
About the math
Something else on your mind? Ask us on a call.
What counts as gross margin here?
The share of a sale left after the direct costs of delivering it: materials, labor, subcontractors, card fees. If a $450 job costs you $270 to do, your margin is 40%. Overheads you pay either way, like rent, are left out on purpose, since SEO does not change them.
Where do I find my close rate?
Count the calls and form messages from new customers over the last few months and how many of them bought. If you do not track it, start with a cautious guess and adjust once you have a month or two of real numbers.
Is breaking even the right goal?
It is a floor, not a target. The calculator shows the point where a package pays for itself; most owners want well beyond that before they call it worth it. It also ignores repeat customers and referrals, which tend to make the math better over time.
See who outranks you, free
Get your current search position, the reasons competitors lead the map results and three fixes to start with. Your written evaluation arrives within one business day.
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