Law firm, Columbia
A Columbia law firm records 16 consultations
This established Columbia practice had no organic pipeline. A five-month Market Town campaign targeted 10 local legal keywords, supported by service pages and a compliance review. Seven terms reached the top five; the campaign recorded 16 consultations.
16
consultations
- Client
- Law firm, Columbia
- Plan
- Market Town
- Campaign
- 5 months
Before the work
- The established practice lacked an organic pipeline.
What was done
1. Local legal searches
Ten local legal keywords set the scope of the campaign.
2. Service pages and review
The work included service pages and a compliance review.
What changed, in numbers
- 7 of 10 keywords in the top five
- 16 consultations during the five-month campaign
What it means for a South Carolina business
Consultations are a useful measure for a professional practice. They are not the same as retained clients or signed cases, so keep those later steps separate when evaluating results.
One campaign is not a forecast. Your market, your competitors and where your site starts set the pace, and no one can promise a ranking.
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